Nestlé, Danone and Post last month participated in mobile shopping app Ibotta's Earth Day campaign to save trees from being turned into paper coupons. The effort comes as the coronavirus pandemic sets up a scenario where consumers could be more interested than ever in caring for the environment as the health crisis winds down while simultaneously having higher expectations around brands' ability to support sustainability issues.īlack Forest is among the brands that have developed social media campaigns that urge people to participate in a collective effort to help the environment. The cause-driven campaign also is likely to appeal to Instagram's youthful audience that tends to be more socially conscious than older generations, helping Black Forest to form stronger emotional bonds with customers. As people caption their Instagram photos with the emoji or on comments on other posts, the campaign has the power to grow exponentially among the platform's estimated 1 billion users.
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Black Forest canceled its TV advertising campaign and will donate the production budget to the cause, per its announcement.īlack Forest seeks to extend the reach of its giving campaign by urging Instagram users to participate in the building of a "virtual natural forest" consisting of emoji hashtags.
Black Forest will donate $1 for every post with those emoji, up to $50,000, to the nonprofit National Forest Foundation until June 30.
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Black Forest is asking Instagram users to upload a photo or to comment on any picture on their social channels along with a series of emoji hashtags consisting of a bear's face, the red heart and the pine tree.The campaign is part of the brand's effort to raise awareness for National Love a Tree Day on May 16, per an announcement. Black Forest, the brand of gummy bears marketed by candy maker Ferrara, is urging people to build the first "virtual natural forest" on Instagram.We want you as our customer as long as you drive a Mercedes-Benz, not just for one visit. We know that having your car serviced can sometimes be a stressful experience, but that stress can be reduced or eliminated when trust is established. That's why we seek to build and maintain long-term relationships with our customers based upon mutual trust. We also realize that there is a less-tangible but equally important human factor involved in the automotive service business. And our extensive collection of Mercedes-Benz documentation, diagnostic equipment, and special tools provides us with the ability to maintain and repair your Mercedes in the manner that its engineers intended. Our uncompromising approach employs only the highest quality parts, lubricants, operating fluids, and shop supplies. We meet or exceed factory standards for maintenance and repair procedures.
At Black Forest, we provide the highest level of service available for Mercedes-Benz vehicles.
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